I was given the task of creating a visual identity for Fyxation’s "blackhawk" Fat Bike. This involved developing a logo and graphics that would be applied to a bicycle as vinyl. After developing and prototyping the graphics I then communicated with overseas production to direct the layout of the graphics on the bicycle frames.
Shooting and editing studio photography for the 6 different models was a large component to this project. The whole range of models can be found online here.